Strategy and Business Development Capability now established

Establishing the Strategy and Business Development Capability at Opticos

A Focused Effort to Expand Existing Services and Drive Client Success

“Being responsible for developing the Strategy and Business Development capability at Opticos, I am excited by the enthusiasm and engagement from colleagues across the organization, eager to join in on expanding our capabilities in this area”, says Henrik Agnemyr, Director at Opticos.

“Expansion is the key word here, as this is a natural step in organizing our efforts and collective knowledge as an extension of Opticos’ existing services, focusing on providing more comprehensive and tailored solutions to our clients”, Henrik concludes.


The value proposition of this expansion revolves around three main areas:

  • Supply chain management
  • Functional business strategy,
  • Business development


We aim to provide expert advice and assistance in each of these areas.

  • We offer assessments, review and development within Supply chain management, also including material supply and engagement in operational/manufacturing footprint
  • In the area of Functional business strategy, we help clients assess, review, and reshape their strategies, providing roadmaps for future growth and development, including assisting with the execution of initiatives.
  • In Business development we focus on process improvement, organizational and capability development, as well as overall cost improvement initiatives.


This expanded strategy and business development capability is built upon the strong foundation of Opticos’ existing experience and expertise in these areas, with a diverse team of consultants possessing a mix of industry and consulting backgrounds.

The rationale behind this expansion is based on our history of providing clients with advice in the areas of strategy, performance management, and performance improvement. This new capability will allow us to concentrate our efforts and offer solid advice and support to clients in these domains.

A key aspect of our enhanced value proposition is the hands-on support provided to clients, ensuring that they not only receive expert advice but also assistance in implementing and executing their strategies. By focusing on getting things done, we at Opticos are well-positioned to drive the success of our clients through this expansion of our strategy and business development capabilities.

If you’re looking for guidance and support in supply chain management, functional business strategy, or business development, don’t hesitate to contact me and the team here at Opticos. We’re eager to help you achieve your goals and drive success.

Henrik Agnemyr

Head of Strategy & Business Development


Henrik Agnemyr, Director, focuses on strategy & business development cross multiple sectors working with group and functional strategy, process, and organizational development and execution.

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Anders Sjökvist joins Board of Directors

Anders Sjökvist joins the Opticos Board of Directors in April 2023

Gothenburg, 26 April 2023

“We are thrilled to welcome Anders to the Opticos Board of Directors. His extensive experience and strategic thinking will be invaluable as we expand our business. Anders brings a fresh perspective that will help Opticos broaden our reach and strengthen our position in the market. We are confident that his addition to the team will drive Opticos forward towards sustained growth,” said Fredrik Hallberg, CEO of Opticos.

“I am impressed by the remarkable journey Opticos has undertaken up to this point. The company has achieved great things in a short period, and this momentum has drawn me to join the Board. I am excited to be part of this growth journey and to contribute my expertise to widen the business development dimension,” said Anders Sjökvist, the new Opticos Board of Directors member.

“I see my contribution to be most effective within sales & business development and maintaining structure while growing the business,” concludes Anders Sjökvist.

Anders Sjökvist has had numerous executive positions within the Management Consulting industry since the beginning of the millennium. Recent positions include leading roles in Forefront, Acando, PA Consulting Group, and Ernst & Young. Anders holds a Master of Science in Computer Science from Linköping University, complemented by attending the MBA program at Stockholm School of Economics.

Outside work, Anders devotes time to non-profits, “Min Stora Dag” and recently “Mitt Livs Chans” by providing pro-bono expertise.

For more information: Anders Sjökvist, +46 70 639 9726,

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Launch of ViewPoint – the Power of Sharing

Opticos launch ViewPoint by Opticos – the Power of Sharing

Gothenburg, 23 February 2023

Built on the idea of leveraging our consultants extensive experience and domain expertise, ViewPoint by Opticos aims to share thought-provoking, independent, and insightful content backed by sound research practices.

“The audience of ViewPoint is our current, and future clients, who we know will appreciate articles, reports, insights, and “points of view” on topics they care about,” said Fredrik Hallberg, CEO.

“ViewPoint will not only enable us to share our expertise and knowledge with our clients in an appealing way. We will also be able to focus internally on collecting, refining, and packaging what we know in combination with new material and research,” said Aravind Venkatesh, Head of the Bangalore office and responsible for ViewPoint by Opticos.

“With ViewPoint, we want to add value to Opticos networks of CxOs and leaders in the Nordics. But we like to think of it as a two-way street. Going beyond our tagline, The Power of Knowing, ViewPoint is about The Power of Sharing,” said Fredrik Hallberg.

“ViewPoint is our approach to thought leadership development. It’s a structured approach for gathering, conceptualizing, and sharing authentic content that leverages our expertise, insights, and collective experience as a firm.” Aravind Venkatesh concludes.

The content produced is available by visiting the Opticos web page, signing up to subscribe to a newsletter which will be sent out quarterly.

For more information contact, Aravind Venkatesh,


Aravind Venkatesh, Head of the Bangalore office and responsible for ViewPoint by Opticos.

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Opticos & Algorithma announce strategic collaboration

Opticos & Algorithma announce strategic collaboration

Gothenburg, 16 February 2023

Opticos and Algorithma are proud to announce a non-exclusive strategic collaboration combining efforts to offer clients complete AI solutions.

Opticos, a leader in digital business transformation, and Algorithma, a specialist in AI-powered solutions, will now jointly provide a unique combination of cutting-edge technology and expertise to unlock the full potential of AI for businesses.

“Our collaboration with Algorithma is breaking new ground for Opticos,” said Fredrik Hallberg, CEO of Opticos. “By combining our strengths, we can offer our current and future clients a one-stop-shop for all their AI needs and help drive digital transformation.”

“We are very excited about this collaboration, as it will allow us to provide clients with complete AI solutions covering all aspects of the AI journey,” said Maria Lloyd, CEO of Algorithma. “By combining our strengths, we can help businesses take full advantage of the power of AI and drive digital transformation.”

This collaboration will not only complete but amplify the combined offerings of both companies, making it possible for clients to achieve their AI goals faster and more efficiently – ensuring they stay ahead of the curve.

For more information:

Fredrik Hallberg, +46 766 270 087,

Maria Lloyd, +46 703 985 911,

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Linnea Håkansson takes on the new Executive Management Aide role

Linnea Håkansson takes on the EMA new role in February

Gothenburg, 10 February 2023

Opticos is pleased to announce the creation of a new role within the company – Executive Management Aide (EMA). The role, created to support Opticos accelerated growth, will work exclusively for Opticos CEO and COO to strengthen strategic management and analysis support for executive decisions.

“We are happy to announce that Linnea Håkansson will take on this exciting new role. Linnea has a proven track record of driving results and delivering outstanding customer experiences, making her the perfect fit for this new role,” said Fredrik Hallberg, CEO and co-founder of Opticos.

“Every year, the EMA role will provide high-potential younger colleagues with a unique insight into the management and development of a fast-growing management consulting firm”, Fredrik concludes.

“My first two years with Opticos have been a fun and challenging journey. I have learned a lot, but at the same time, I have realized that my perspectives are both value-adding and welcomed. I am looking forward to learning more about running a management consultancy firm”, said Linnea Håkansson, about taking on the new role.

Linnea Håkansson joined Opticos and the Young Professionals Program (YPP) in 2020. Her history in Opticos includes Programme and Change Management and Sourcing assignments. Linnea holds an M.Sc. in Industrial Engineering and Management from Lund University. The EMA position will be held on a rolling 12 month schedule.

For more information: Linnea Håkansson, +46 730569898,

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Anders Larson joins Opticos

Anders Larson joins Opticos in February

Gothenburg, 3 February 2023

Anders Larson joining Opticos as a senior associate is part of Opticos strategic direction to strengthen capabilities within hands-on executive management advisory. Anders will also play a vital role in developing new business relations.

“The collaboration with Anders will amplify our management consulting capability and assist our clients in navigating complex change. Anders, and his vast experience of leading change in high tech-oriented organizations, will be part of delivering solid advisory and hands-on support from start to finish”, said Fredrik Hallberg, CEO and co-founder of Opticos.

“I look forward to getting to know both Opticos colleagues and clients. I find Opticos multi-disciplinary delivery teams with a diverse mix of seniority intriguing”, said Anders Larson about joining Opticos.

Anders Larson has had Executive positions within the defense & aerospace industry for decades. Recognized for his industry knowledge in high technology engineering, his recent positions include SAAB, Beyond Gravity, and RUAG Space. Anders holds a Master of Science in Electro Engineering and a Licentiate degree in Lasers and Optics from Chalmers University.

For more information: Anders Larson, +46 732 31 38 74,

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Peter Wahlgren joins Board of Directors

Peter Wahlgren joins the Opticos Board of Directors on 3 September 2022

Gothenburg, 1 September 2022

“Peter Wahlgren joining us will not only strengthen the board with relevant expertise and perspectives but will also ensure both direction and stability on our expansive growth journey”, said Fredrik Hallberg, the CEO and co-founder of Opticos.

“Peters contribution will also include developing current and future business relations within our ever-growing eco-system”, Fredrik continues.

“I am truly excited to join the board of Opticos, a company which, in my eyes, already has the solid foundation to grow. My contribution will be focused on strategy work, supporting planned growth and that great culture which aligns very well with my values”, said Peter Wahlgren about joining the Board of Directors at Opticos.

With decades in executive IT Management positions within the pharmaceutical, Management Consulting and most recently in the shipping industry (as CIO of Stena AB), Peter Wahlgren is a very experienced advisor. Peter holds a PhD in Engineering Physics from Chalmers with academic merits from the Yale & Lund Universities. Today, Peter supports tech companies as part of Augmentio AB and is expected to bring new perspectives and business opportunities to Opticos.

For more information:

Peter Wahlgren, +46 739 626 031,

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Henrik Agnemyr joins Opticos


Henrik Agnemyr joins Opticos in August 2022            

 Stockholm, 29 August 2022

“Opticos continue to grow as an employer of choice and a company serving a wider range of clients within our focus. With Henrik Agnemyr, our long-term capability and capacity within strategy and business development are strengthened and stretch beyond the traditional CIO agenda”, said Fredrik Hallberg, the CEO and co-founder of Opticos.

“I look forward to teaming up with my new colleagues to get started shaping and accelerating our offer in business strategy, supply chain and performance management”, said Henrik Agnemyr, Director at Opticos.

“My contribution will also involve harvesting the vast expertise that already exists in Opticos, taking full advantage of what we already know to form this new capability”, Henrik continues.

“Recruiting Henrik to establish this new capability within sourcing, IT management and digital transformation and to supplement the current portfolio is a welcomed component on our growth journey. As a company, we must deliver what we know our clients appreciate and value – pragmatism, hands-on execution and seniority. This new capability is no exception to that promise”, Fredrik Hallberg concludes.

Henrik is an experienced management consultant with a solid track record in business development from multiple industries such as manufacturing, construction, public sector and energy. Henrik holds a Master of Science in Industrial Engineering and Management from Linköping University and recently worked for Veidekke and Nordr in various positions within business development.

For more information:

Henrik Agnemyr, +46 702 828 039,

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New office in Bangalore, India



OPTICOS expands into Asia with a footprint in the IT hub of India, Bangalore.

BANGALORE, 26 January 2022

OPTICOS today announced the opening of an office in Bangalore, India. “A new office in Bangalore as an extension to the Nordics will support our growth and leverage what we have learned since founding OPTICOS”, said Fredrik Hallberg, the CEO and co-founder.

“Across time zones and capability areas, we will create a solid delivery engine that works better and achieves more for our clients than ever before”, Fredrik continues.

“I am excited to explore the opportunity and contribute to the expansion of OPTICOS outside the Nordics”, said Aravind Venkatesh, Managing Director OPTICOS INDIA Pvt. Ltd.

“Based on my previous experience working with multiple Swedish corporations, I know that my focus on strengthening the ties between the Nordics and India will be both dynamic and rewarding”, Aravind continues.

Aravind Venkatesh, Managing Director OPTICOS INDIA Pvt. Ltd.

OPTICOS opened its first office in Gothenburg in 2010. Opening a Bangalore office in 2022 is a milestone. The new office address: Opticos India, Skav 909 building, Awfis 14th floor, Lavelle Road, Bangalore 560025, India.

For more information, call Aravind Venkatesh at +91 63646 63617 or

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Unbeaten together

Collaborative Sourcing – investing in a relationship

Collaborative Sourcing – investing in a relationship


Over the past decades, the dependency on external suppliers has exploded: the larger corporation, the larger dependency. High-efficiency industrial models rely on a network of suppliers and specialist deliveries. IT is a relatively new part of this mix but stands out because of its complexity.

As the dependency on IT grows, well-working and smooth relationships with IT suppliers also increase. Lock-in effects, scarcity of skilled resources, no alternative suppliers, and market conditions can lead to almost a monopoly.


Collaborative Sourcing unlocks the benefits of the suppliers full potential. 


The importance of establishing and nurturing a good relationship with the supplier base, including mutually symmetric and transparent sharing of information, has never been more significant. We do have a recommended approach to unlock the full potential.

Collaborative Sourcing is a model which can and should be applied selectively for complex challenges, when the situation requires a more profound and exhaustive grip, to comprehend needs, functionalities, possibilities and constraints – mutually and with a 360-degree perspective.

There are different models to adapt to Collaborative Sourcing, of which Vested Outsourcing is one established concept. Based on a North American context, Vested Outsourcing evolved from a win-lose mindset to a more balanced approach. In a European business context, collaborative thinking has a generally stronger foothold.

The fundamental benefits of collaboration and a well-functioning relationship are undeniable. Drawing from Opticos extensive experience, we firmly believe that Collaborative Sourcing is a clever and long-term efficient way of procuring new services.

Collaborative Sourcing caters for the deepest possible knowledge about the services and deliveries. Through a Collaborative Sourcing model, the Customer can adapt to and understand the most standardised and efficient way of consuming the service – to ensure business value for both parties.

Collaborative Sourcing fosters a relationship based on trust between Customer and supplier. It does this through a deep understanding of the procured services, tested cooperation with the supplier delivery units, and allows for the suppliers most efficient standard services with minimal changes.

Adhering to the Collaborative Sourcing process is more time-consuming than a conventional procurement process. However, based on experience, we see the following:



The procuring organisation and the business it serves need to obtain a detailed understanding of the purchase made. The process is iterative and in close collaboration with the supplier, enabling an in-depth understanding of the solution’s functionality and fit for client organisations.


Standard services procurement allows the Customer to receive all standard development and enhancements in the suppliers base standard services – harvesting the ideas of everyone that contributes to enhancing the services eco-system.


Collaborative Sourcing with a close iterative process strengthens the relationship between the parties. As a result, the supplier is more likely to invest in the relationship, not because the supplier must do it – because they want to.


The Customer can procure the most streamlined services by adapting to suppliers standard deliveries, making the least possible adaptations to the Customer-specific situation. It will drive the procurement towards commercially available products and leverage suppliers expertise and most efficient solutions.

Opticos provides expert knowledge and guides organisations in Collaborative Sourcing, with selective parts in a differentiated approach, to develop successful and tailored sourcing strategies.

Get in touch with us!

Anders Gullbrandson

Selma Topalovic

Jan-Vidar Hugsted


PHOTO: Lucas Favre, Unsplash

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